WOULD YOU PAY 210,000AED FOR A PILLOW MADE OF GOLD? THERAPIST TO UNVEIL WORLD’S MOST EXPENSIVE PILLOW AT INDEX – AND HE’S CONVINCED IT WILL SOLVE ALL YOUR SLEEPING WOES

Pictured: Dutch neck specialist Thijs van der Hilst (left) has created ‘the world’s most expensive pillow’ (middle), created using 3D scanners, printers, a complex mathematical algorithm, Mulberry silk, Egyptian cotton and fabric made of 24 carat gold (right)

April 24, 2017 – Dubai, UAE: A physical therapist turned inventor is promising a lifetime of perfect sleep to those willing to splurge more than 200,000AED on his gold-encrusted PILLOW.

Neck specialist Thijs van der Hilst believes the 15 years he has spent developing the 210,000AED (US$57,000/GBP£44,500) Tailor Made Pillow has enabled him to create the ultimate sleep-aid for anyone struggling with their slumber.

Using 3D scanners, printers, a complex mathematical algorithm, Mulberry silk, Egyptian cotton and a splash of 24 carat gold, the cervical expert’s dedicated team of craftsmen hand-stitch a pillow perfectly moulded to the sleeper’s head, neck and shoulders – creating an incomparable “feeling of weightlessness” when they settle down for the night.

Befitting its ultimate extravagance, ‘the world’s most expensive pillow’ will be unveiled for the first time in where else but Dubai this May, when Thijs showcases the debut prototype at the INDEX Design Series interiors exhibition.

He said: “As a cervical specialist I used to advise my patients to buy a good pillow. But what is the best pillow for which patient, I asked myself. If there are three sizes of pillows available, which one would fit the best? As our feet are all different, so are our shoulder heights and neck lengths. And the sleeping position varies person to person. Everyone is unique – so the pillow should be too.

“With our portable scanner, we offer 3D scans for clients around the world. Once we have the scan, we use our in-house algorithm to calculate and draw the right pillow. This 3D drawing is then imported into our robotic milling machine which makes the pillow out of non-toxic Dutch memory foam.

“Once the core of the pillow is ready, our craftsmen create a precisely fitting cover made out of 24 carat gold to block all radiation during the night, ensuring the most healthy sleep environment for the user.”

That golden fabric makes up both sides of the sleep-aid, while its zipper comes studded with no less than four diamonds and a huge 22.5ct sapphire. Heading out for the night? Then pack it in its custom made Louis Vuitton case and you’re bed ready no matter where you go!

Set to be unveiled at INDEX – the Middle East’s biggest annual interior design show – Thijs will be on hand with his 3D scanning equipment ready to size-up any struggling sleeper. After dissecting exactly how each person lays at night – on their side, back or stomach – the complex mathematics are done and the results sent off to his Holland-based team.

Weeks later, a unique, personally-embroidered pillow will be hand delivered to the door of those deep-pocketed enough to splash out.

Samantha Kane-Macdonald, director at INDEX, said: “The Tailormade Pillow is easily one of the most highly anticipated products we’ve ever had at INDEX, let alone been given the honour of being the international launch pad for.

“As an interiors exhibition, we cater to all budgets and styles and can’t wait to see the response to a pillow that guarantees a perfect night’s sleep. For me, I’d maybe need a lie down after spending $57,000 on a pillow, but many of our visitors may well just find that Thijs’ creativity, expertise and advanced technologies could change their lives forever – especially when his whole range of carefully crafted cushions start at US$4,995 (AED18,000/GBP£3,900).”

With more high-end exhibitors amongst the show floors’ 800 stands than ever before, the INDEX Design Series is promising a style experience like no other in 2017. The four-day show – running May 22-25 at the Dubai World Trade Centre – will explore Design for the Senses; furniture, furnishings and décor that not only stimulate visually, but trigger a sensory feast – bringing design to life. The show, this year set in a lush forest environment, will welcome many of the world’s most exclusive home brands and is promising to be the design event of the season.

London style icon Henry Holland and former British Designer of the Year Bethan Gray will take part in four days of engaging Design Talks, sponsored by OFIS. Jo Hamilton, widely regarded as the UK’s leading high-end interior designer, will also feature, offering direct advice on how to create the perfect interior and on hand to meet and discuss design with interested parties. Harrods Interiors will welcome the show’s leading visitors into a stunning VIP Oasis in the heart of the exhibition.

Thijs added: “INDEX will be the world premiere for the Tailormade Pillow. We are very, very excited to show it to the world; years of innovation and hard work will finally be revealed!”

Register now for free at www.indexdesignseries.com/register

ENDS

For more information, contact Euan McLelland, PR Manager at INDEX Design Series, on +971-4-445-3720, or email euanmclelland@dmgeventsme.com

INDEX Design Series is the largest and longest running collection of interior, design and trend exhibitions in the Middle East. Established in 1990, INDEX Design Series, organised by dmg events Middle East, Asia & Africa are 8 focused events that present a rich and varied array of innovative, original and creative products and solutions for residential, retail, hospitality, educational, commercial, healthcare properties. Comprised of the following focused sectors, the INDEX Design Series, held at the Dubai World Trade Centre, Dubai is an interiors experience like no-other in the region:

Furniture & Furnishings at INDEX
Kitchen & Bathroom at INDEX
Textiles at INDEX
Objets at INDEX
Sleep at INDEX
Lighting at INDEX
workspace at INDEX
Middle East Coverings

INDEX Design Series is hosted at the Dubai World Trade Centre, Dubai, United Arab Emirates. The 27th edition will take place from 22 – 25 May, 2017. For more information please visit, indexdesignseries.com

About dmg events

An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries.

dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.

dmg events Middle East, Asia & Africa

Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX – the Middle East’s largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.

Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. For more information visit www.dmgeventsme.com

About DMGT

DMGT manages a diverse, multinational portfolio of companies, with total revenues of almost £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.  DMGT is also a founding investor and the largest shareholder of Euromoney Institutional Investor PLC and ZPG Plc.

 For more information visit www.dmgt.com